Our Core Values

  • Active Listening

  • Be Transparent

  • Bring Your Best

  • Exceed Expectations

  • Foster Personal Relationships

  • Positive Environment

"Our Core Values are the tools that are used to provide a great experience for our Stakeholders

Ange Nicolai

Vice President

Pete Toft


Jack Blair


Janet Engelke

VP of Operations

Tanya Berndt

Director of Sales

Dave Berndt

 Vice President

Active Listening - Listening is one of the most important skills you can have. How well you listen has a major impact on your job effectiveness and on the quality of your relationships with others. Good communication skills require a high level of self-awareness. Understanding your own personal style of communicating will go a long way toward helping you to create good and lasting impressions with others. The way to improve your listening skills is to practice "active listening." This is where you make a conscious effort to hear not only the words that another person is saying but, more importantly, the complete message being communicated.In order to do this, you must pay attention to the other person very carefully. You cannot allow yourself to become distracted by whatever else may be going on around you, or by forming counter arguments while the other person is still speaking. 

There are five key active listening techniques you can use to help you become a more effective listener:

1. Pay Attention - Give the speaker your undivided attention, and acknowledge the message.

2. Show That You're Listening - Use your own body language and gestures to show that you are engaged.​

3. Provide Feedback - reflect on what is being said and to ask questions.​

4. Defer Judgment - interrupting is a waste of time. It frustrates the speaker and limits a full understanding of the message.​

5. Respond Appropriately - Treat the other person in a way that you think she would want to be treated.

Active listening is designed to encourage respect and understanding.

Be Transparent - Improving communication in the workplace is impossible without first building a culture of transparency and accountability. Trust is an essential prerequisite for effective workplace communication, and there can be no trust without a feeling of authenticity, cooperation, and responsibility among your employees, managers, partners, and customers. This feeling is created through transparent and accountable behavior consistently displayed by all members of the organization.

A transparent and accountable culture is characterized by a feeling of trust at all levels.  Management trusts employees with great amounts of responsibility and opportunity. Employees not only trust one another, but they also trust that management has their best interests at heart. Customers and partners trust the company, its people, and its products and services to perform as expected.

In a transparent and accountable organization, work is driven by collaboration, not competition. Employees freely share knowledge with each other for the benefit of the team, rather than hoarding information for personal advancement or gain. As a result, the organization is comprised of dependable, empowered employees who take initiative, propose new ideas without fear, support one another, respect management, own their mistakes, and take pride in their successes.

Bring Your Best - Always do your best in whatever you do. Set goals and seek challenges. Look at the value of a moment as immeasurable, and that you alone, by choosing to do what is right and what is in the best interests of the client, is the power for success and satisfaction. Seek to be uncommon in a common world. Arrive at work with a positive attitude, infectious energy and a willingness to overcome obstacles and tackle problems. Make yourself and your fellow workers better each and every day by bringing your best.


Exceed Expectations - What differentiates companies like Apple, Amazon, Zappos from the rest? Quite simply – the quality of NOT settling for the mediocre. This trait is infused in their daily philosophy of conducting business; successful brands consistently deliver more than what is expected of them and find a way to wow their customers time and again. Merely satisfying customer expectations is more like playing the safe game. It won’t get you anywhere. Your customers will still be vulnerable to competitors and, say, the moment they find a product in the market that is cheaper than yours, there is a tendency to jump ship. However, if building your own ardent following is something you desire, then your brand needs to constantly exceed customer expectations and deliver memorable, ever-lasting experiences. In other words, give your best and make sure this best is something they can’t find anywhere else!

Foster Personal Relationships - Be authentic, identify shared goals and values, and develop mutual respect.

  • Be Authentic

This is pretty simple. Be who you are and accept others as they are. It’s easy to create a false persona, especially online, but that is not the way to start a relationship and short-lived when we start qualifying people and companies. Find people and companies you feel a natural connection and ease of communication with and things you both have in common. 

  • Identify Shared Goals and Values

We seek out people in life we like, share similar goals and values with. Are they honest, kind, knowledgeable, helpful? How do they treat others? This is about moral character. Do we respect them? I have sadly seen too many people present themselves one way only to take advantage of people, once they have their trust. We may not always share the same point of view with everyone, but the shared values are a must.

  • Develop Mutual Respect

I find this takes time unless someone is referred to you by a trusted connection. We prove ourselves over time and through different activities and experiences. Join a chamber, professional group, or online community which is all great environments to develop relationships. Be patient, selective and watch people in action. Building mutual respect is essential for growing relationships.

Positive Environment - When it comes to managing your employees, one of the most important things you can do for them involves setting the right tone at work.  An employee’s motivation to work is heavily influenced by his or her environment. You want your employees to respect you—not fear you. Creating a positive work environment will yield far better results for your employees and your company. Some things that we do to create that positive working environment.

  • Listen to everyone's ideas

  • Recognize hard work

  • Show our trust

  • Have some fun

  • Lead the way

In response to the current COVID-19 Virus, our offices are currently closed. Our employees are working remotely and are available to help you.  You can call us @(609) 587-1600Click here for a directory of some of our employees.